Teen Vogue + Toyota
Arrive in Style
When Teen Vogue signed their first ever automotive advertiser, they looked no further than our team to lead digital design & development for their collaboration with Toyota’s campaign to educate and empower mothers and daughters to take steps to end distracted driving. The program was a 7-part content series that ran both in the magazine and online and showcased six Teen Vogue It Girl mother and daughter pairs and a featured Toyota car model.
The aim was to incentivize site users, through an accompanying sweepstakes, to sign a pledge not to drive while distracted. Users could also snap/take a photo of themselves “air-driving” and upload it for a chance to win additional prizes, creating further engagement and participation with the campaign.
