Calvin Klein Fragrances

For Lunar New Year, we celebrated the Year of the Dragon with a series of social assets created especially for Calvin Klein Fragrances’ APAC market partners. Being that it was the year of Wood Dragon, we designed wood-derived cut paperwork elements into all backgrounds as well as the dragons themselves to represent the element in the year’s stem.

This end result of the treatment maintains the elevated aesthetic that the brand requires, while simultaneously honoring this significant cultural moment in time.