When Marc Jacobs launched their new fragrance, “Perfect,” in 2020, part of the launch strategy was an in-store retro slot machine, which they also executed in a digital format on iPads. We used the look of the physical machine as design inspiration for the online component, which also featured the bottle’s signature charms. Finally, we built out the experience and deployed across a closed system for retailers to install.
The in-store app also included a QR code for users to scan with their smartphone, if they weren’t comfortable touching a public device to experience the game on their phone. We also built it with the ability to accommodate multiple languages, as it was picked up by European and Chinese markets.