MetLife

We’ve worked with MetLife since 2021 to raise awareness for their sustainability efforts; evolving visual and verbal frameworks to ensure messaging meets the moment and continually aligns with business goals.  From strategic approach to content creation, our team helps drive always-on content and conversation across internal and external communications channels.

We pitched the idea to create a video that encapsulated the 150+ page report as an easy to digest content piece that would get the work across to a broad audience. 

Working with the MetLife team, we created the script, provided direction and post-production support. Additionally we put together a paid media plan and execution for a :15 version to reach an audience outside of just their followers and attract new users to the company.

Key Results: Sustainability content has consistently generated a 95% higher average engagement rate over brand benchmarks. B2B audiences expressed higher rates of brand favorability after engaging with Sustainability storytelling.