Clarins approached Compose[d] to both ideate and execute the digital campaign for their primary product launch of 2016: the new Multi-Active Day & Night Moisturizer. The campaign pushed to break away from their usual clientele and attract a millennial audience through the concept of various life events that are #WorththeWrinkle, such as working hard, playing in the sun and always being on the go. The campaign featured four different influencers – a fashion and beauty blogger, fitness enthusiast and mother, stylist and editor, and an artist and adventurer – to showcase the benefits of the Multi-Active Day & Night moisturizer in maintaining their skin’s youthful glow.
To feature the product and the campaign, we built a responsive page into clarinusa.com that hooked-in with their existing e-commerce system for seamless integration. The page also featured an Instagram aggregator that allowed the Clarins team to featured selected photos hashtagged #WorthTheWrinkle through a custom admin tool, with the entire program supported through digital display ads in both standard and rich-media formats.