Clarins
Multi-Active Day & Night Campaign
Clarins approached Compose[d] to both ideate and execute the digital campaign for their primary product launch of 2016: the new Multi-Active Day & Night Moisturizer.
The campaign pushed to break away from their usual clientele and attract a millennial audience through the concept of various life events that are #WorththeWrinkle, such as working hard, playing in the sun and always being on the go.
The campaign featured four different influencers – a fashion and beauty blogger, fitness enthusiast and mother, stylist and editor, and an artist and adventurer – to showcase the benefits of the
Multi-Active Day & Night moisturizer in maintaining their skin’s youthful glow.
To feature the product and the campaign, we built a responsive page into clarinusa.com that hooked-in with their existing e-commerce system for seamless integration. The page also featured an Instagram aggregator that allowed the Clarins team to featured selected photos hashtagged #WorthTheWrinkle through a custom admin tool, with the entire program supported through digital display ads in both standard and rich-media formats.
We love working with the Compose[d] team! They are reliable, highly attentive and so easy to
work with. I have never worked with an agency that has been able to meet such rigorous deadlines, while providing beautiful work.
-Maria Bertorelli, Vice President US Marketing and Advertising, Clarins Group
