Protect our Winters
Crush It 4 Climate
As part of our commitment to supporting Protect Our Winters, we created a series of assets
across digital, print, and video to encourage participants to get outdoors and raise awareness
about the effects of climate change by being active—both physically, and by engaging with
their local representatives.
The campaign concluded with a virtual wrap party, which included a celebratory recap video we created that showcased selections from the thousands of photos and videos uploaded to Instagram and tagged #CrushIt4Climate by the “Outdoor State” community.
