Tinder is trading in its signature swipe left for a send message. The company announced that it will be pushing for more dialogue as opposed to mindless swiping in an efforts of finding potential suiters. Its new desktop app will feature a messaging panel that takes up 1/3 of the screen at all times while the user toggles his/her keys to swipe through pictures and profiles as well. This new “talk more, swipe less” method is a more meaningful way of creating relationships based on dialogue rather than instant gratification. Currently, Tinder operates on a trigger, action, and reward basis; hence boredom becomes a trigger, swipe an action, and reward is your libido’s satisfaction or Tinder match. In the desktop app, the swipe is replaced with a meaningful message that is rewarded with a meaningful replay, rather than another mindless swipe. Less regret, more genuine connection. Now to see if Tinder becomes the new OKCupid or eHarmony of the dating world.
