Alaffia

Alaffia, one of the top-selling body care brands in Whole Foods, is a purpose-driven company built around a single mission—to get the West African nation of Togo out of poverty. The team asked us to redesign and replatform their e-commerce site, with the goal of creating a mobile-first experience,  including a detailed store locator, and a custom checkout process that seamlessly allows consumers to donate to various empowerment projects as part of their transaction.

Along with the development changes, we enhanced the consumer journey by more clearly incorporating Alaffia’s sustainability mission throughout. Featuring their “Beyond Fair Trade” approach front and center, we focused the user on the brand’s story first, and then how it ties into their product.

We conceptualized and completed an elevated brand relaunch by shooting all new lifestyle, product and model photography, for use across all digital channels including the website, email, and social media.

Lastly we developed custom Shopify story templates for the brand to continue to amplify the rich story of their efforts–from the positive impact of the way that their products are produced to the company’s job creation mission in Togo & Washington State⠀

“It was a true pleasure to be able to collaborate with the smart, thoughtful, and strategically-adept partners that comprise Compose[d]. From the first day that we met, it was clear that they were truly passionate about purpose-driven brands like ours, and it was easy to incorporate our Compose[d] colleagues as part of the larger Alaffia family. They consistently went above and beyond to do not only what was asked, but also continuously presented new ideas, compelling concepts, and useful resources that aligned with the Alaffia mission and beliefs, and challenged us to grow even more as innovators in the personal care and beauty space.

The team approached every project, big or small, with a can-do attitude and always delivered on time and on budget. They are also a fun, easy-going group to work with. I highly recommend Compose[d] to anyone looking for a creative agency that feels like a true collaborator and shares an interest in the mission of conscientious beauty.”

-Daya Fields, SVP, Marketing & Product Development

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