Tinder is trading in its signature swipe left for a send message. The company announced that it will be pushing for more dialogue as opposed to mindless swiping in an efforts of finding potential suiters. Its new desktop app will feature a messaging panel that takes up 1/3 of the screen at all times while the user toggles his/her keys to swipe through pictures and profiles as well. This new “talk more, swipe less” method is a more meaningful way of creating relationships based on dialogue rather than instant gratification. Currently, Tinder operates on a trigger, action, and reward basis; hence boredom becomes a trigger, swipe an action, and reward is your libido’s satisfaction or Tinder match. In the desktop app, the swipe is replaced with a meaningful message that is rewarded with a meaningful replay, rather than another mindless swipe. Less regret, more genuine connection. Now to see if Tinder becomes the new OKCupid or eHarmony of the dating world.
Month: March 2017
A Fearless Girl on Wall Street
Today is International Women’s Day which means more this year than ever. Women have been particularly defiant and vocal in a treacherous political climate. These acts of defiance have also been seen from our male allies. Which is why I was so excited and touched to see this new statute of the “Fearless Girl” posed right in front of the famous Wall Street Bull, sponsored by a predominantly male State Street Global Advisors. This was their way of saying, we hear you, we’re with you and we’re trying to do better. Although McCann (the agency that executed this idea) did get a permit for the statue, it still feels like a gorilla act.
This statue represents the future. This girl will grow up to be the next Bill Gates, Steve Jobs, or Neil Degrasse Tyson and I love that she is completely unphased, starring the bull in the face.
