SeaTrees
Holiday Campaign
SeaTrees is a non-profit that focuses on ocean reforestation by addressing multiple UN Sustainable Development Goals to achieve their mission; one we’re proud to be an official brand partner with.
Coming into the Holidays, the organization was looking for paid and organic posts that would inspire people to take action; specifically by planting Mangrove Trees which pull 5 time more carbon out of the air than land-based trees.
OUr work
- media strategy
- visual design
- motion graphics & animation
We launched a 6 week, four phase campaign starting the week before Thanksgiving, with messaging to wipe out the impact of Holiday travel. The campaign was then refreshed with updates for Giving Tuesday; general Holiday and giving a gift that makes an ocean positive impact; lastly, starting the new year off on the right foot.
The result was a campaign that saw an 8x return in sales vs. ad spend, and direct benefits of:
• 16,514 Mangrove Trees being planted
• 491 tons of CO2 sequestered
• 440 sq-feet of kelp restored.
491 tons of CO2 sequestered, and 440 sq-feet of kelp restored.
